Podcast

Humanising PLM and QR_'s internal training

Robert Ferrone13 October 2020

SharePLM delves into the expansive world of Product Lifecycle Management, uncovering the keys to successful PLM implementations with industry experts. In this episode Rob Ferrone joins to talk internal training, and the importance of humanising PLM implementation projects.

Rob Ferrone sits down with the SharePLM podcast to explore why the success of any PLM initiative comes down to people — and what an internal training approach that takes that seriously actually looks like in practice.

SharePLM is dedicated to uncovering the keys to successful PLM implementations through conversations with industry experts. In this episode Rob talks through QR_'s internal training approach, the reasoning behind putting people ahead of systems, and why humanising PLM implementation projects is the difference between transformation programmes that land and those that stall.

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Key themes

What this episode covers

The emotional brain is bigger than the rational one

Rob's central argument: rational 'give them the training, give them the user guide' thinking consistently fails because people don't run on logic alone. Successful technology implementations land when the emotional side is engaged first — then the logical case gets through.

Users are the customers, not IT

Rob's headline advice for any PLM rollout: too many deployments are run as IT initiatives with an IT hat on. Treat the users as the customers instead — involve them early in speccing what they need, and the tool has a chance of helping them rather than being hated.

Sharpen the axe before you swing it

The work before, during, and after a system implementation is where value is created — and it's consistently undervalued. Putting a new tool on broken processes just leaves you where you started. Before, during, after — each phase needs real attention.

QR_'s approach to home-grown talent

Why QR_ couldn't find the breed of professional it needed on the open market, and how Boot Camp — four weeks of residential training followed by the PDM Professional Framework and interactive Playbooks — fast-tracks smart graduates into capable PDM practitioners ready for live projects.

Robert Ferrone

Robert Ferrone

Founding Director, Quick Release_

Rob has worked in automotive product development and manufacturing since 2000, supporting Tier 1s and OEMs across Europe. Recognising that effective Product Data Management was an industry-wide problem, he founded Quick Release in 2003. Rather than treating broken digital plumbing as a purely systems topic, Rob approached it in a people-centric way — removing the burden on talent, getting businesses working more productively, and paving the way for digital transformation and Industry 4.0.

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