Webinar

Managing data against shortage

How the automotive chip shortage came about, and how better use of existing data can mitigate against supply chain disruption. Featuring original research from the University of Bath.

The chip shortage exposed just how fragile lean supply chains are when demand patterns shift suddenly and lead times stretch to a year or more. In this session, QR_ and the University of Bath explore both the structural causes and the data-driven mitigations available to manufacturers now.

The third QR_ Insightinar brings together QR_ practitioners and academic research on supply disruption risk mitigation, drawing on a Ford Motor Company case study and two decades of automotive PDM experience.

Download machine transcript ↓

Chapters

0:43Chip shortage in the automotive industry
11:31Q&A: can more vehicle functionality be controlled from a lower number of chips?
12:36Q&A: did trends towards electrification contribute to the chip shortage?
14:13Q&A: similar disruptions automotive can take lessons from
15:08A little PDM history — how smart architecture and intelligent tooling can help
21:17Q&A: how does good product data alleviate supply chain shortages?
22:08Q&A: shortage of product data, or bottleneck in managing it across silos?
22:51Q&A: can good ERP address the 'people' as well as 'process' side?
23:46Mitigation strategies against supply disruption risk: Ford case study
34:32Q&A: two methods — one from literature, one your own
35:55Q&A: what input went into this model, and how was relevance determined?
38:55Q&A: adapting a pre-pandemic model to current conditions
Key takeaways

What this session covers

Root cause of the shortage

A perfect storm of pandemic-driven demand shifts, lean inventory practices, and semiconductor lead times stretching to 52+ weeks.

Data as a mitigation tool

Manufacturers with better parts data visibility could identify exposure earlier and prioritise re-sourcing efforts more accurately than those flying blind.

Model outcomes

The University of Bath study demonstrated measurable risk reduction from proactive inventory positioning — even without perfect demand forecasts.

Practical starting point

Existing Plan for Every Part (PFEP) data, used with discipline, provides a strong foundation for supply disruption modelling without a major new system investment.

Helen Crimmins

Helen Crimmins

Business Manager, QR_ Detroit

Helen handles data analysis and project management to support new product releases for automotive companies. She has a background in demand planning for aerospace, defense, and medical device industries.

Chris Jobse

Chris Jobse

Founder and co-owner of PIMvendors

Chris brings a perspective on PDM history and how smart architecture and intelligent tooling can help manufacturers alleviate the downstream effects of supply chain shortages.

Ece Sanci

Ece Sanci

Assistant Professor, University of Bath School of Management

Ece's research focuses on decision making under uncertainty with applications in disaster relief and disruption risk mitigation across automotive, healthcare, and banking industries.

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